In order to understand why Latent Semantic Indexing
had to be invented and its rigorous guidelines applied to our websites, we have
to look at a few myths and bad and not so bad SEO practices from the past.

There are so many rumors around of how to properly promote your website and everyone
wants to be the top website for their niche or even market segment.

BUT

Creating a glossy brochure-like website and tell your friends, customers and
members at the country club: "Have you seen our website: www.instant death of a
website.com"? Is not the way to promote your web presence! This may be the old way
of marketing. The act of placing one add in the newspaper, commission someone to
write one press release on your behalf, hold one open house when sales are down,
is how many business people approach marketing of their website.

So nothing has worked and you read or heard someone tell you to get with a Search
Engine Optimization expert (SEO) and have him streamline your web site for Google
with the intent to be climbing to the top rank. We at SDR would like to discourage
you from all these shotgun approaches. To protect you and help you to make a well
educated decision what your future on and off line market strategy is going to be
we will sort out all the does and don’ts.

Now your burning question must be: "How can we do it?"

Search Engines with the help of complicated algorithms evaluate each and every
webpage relevancy, accuracy and maintenance status and ease of
content readability.

There are many approaches, some are good and some are doubtful if they really
work to please the SEs demands. The SEO community uses a cowboy movie cliché to
differentiate between acceptable and unacceptable strategies: "Black Hat" and "White
Hat" approaches.

Neither method are sufficient any longer to assure you a top level position in
the major search engines such as MSN, Yahoo and Google.

Google in the pursuit to provide its customers the best possible, relevant, easy
to read themed content had restore to drastic
measures. These measures require high quality content
relevant to your keyword theme you are seeking
information about on the internet. Google filed and got a patent approved which
we will call Latent Semantic Indexing. Not long
after Yahoo and MSNs search engines programs were updated to stem against all bad
content and bad practices.
LSI is programmed to analyze a website's
content in great depth.

Present SEO tactics use keyword databases whose intelligence could be very outdated
(90 - 120 days old). Most of the available keyword research tools also do not satisfy
the depth of keyword research needed to satisfy the educated customer (searcher)
or the LSIs stringent demands. Enter Swiss Domain Registration who's latest linguistic
data is harvested directly (live) from the internet. SDR has acquired the direct
research ability from ThemeZoom. With this ability SDR will be able to

- help business owners to target themes, keywords
and phrases that will attract customers using the search engines to research a particular
topic in depth.

Once the SEs recognize these keywords and themes,
it will be much easier to get ranked in MSN, Google and Yahoo across a "wide synonymic
net." According to the cofounder of TZ a "wide synonymic net is a set of top level
themes within a vertical market that are likely to attract ideal prospects and provide
a return on investment for the content providers".

According to Russell:" Pay per click search engine advertising used to be considered
very separate from natural or "free" search engine listings".

Recent changes at Google to their database brought these two search capabilities
much closer. The focus has become very "theme
centric" when it comes to evaluating your website's relevance.

The buzz about latent semantic indexing forced
us to address of how a TZ SEO trained can help it's customer to dominate his vertical
market. TZ just released one of the most powerful software capabilities to its subscribed
SEOs called ThemeZoom Extreme. This capability will allow SDRs to help small businesses
choose the most relevant and pertinent themed
articles and parent themes for their website. In addition Swiss Domain Registration
can help their customers to target the smartest inventory of
keywords for their very successful pay per click
campaigns.

Since the market for semantic technology has changed over the years because there
are two very distinct types of semantic concerns. The first is the identification
of words potential customers are using during the early processes of the buying
research process. The second semantic concern according to TZX Russell Wright is
the ability to track which keywords are turning
visitors into paid customers.

Swiss Domain Registration with TZX capability will:

• assist you the business owners to optimize your keyword campaigns
• build an SE friendly website
• we will address all the challenges that the website business owners faces
•  and educate him about the life cycle of a
  keyword.
•  this will be clear by explaining the 9 different types of
  keywords.
•  each of these keyword types will explain that they come from different
  locations.

LSI is preventing SEO experts, website owners
from getting caught up in "keyword density" and irrelevant data syndrome.

It is not clear if LSI is a contributor or a cause of the merger of the Internet
Marketing community. But it is necessary for SDR to address these developments in
the blueprint design of a customer’s website

The explosion of viral media and social networking has to be considered and depending
of the market will have to be part of the SEO process.

Different SEO technologies and approaches to deliver a top performer are appropriate
in different cases, but the bottom line is that everyone is seeking to attract more
customers using the correct key word density and themed
article concepts.

It is our and TZX s position and pledge to help the average business owner who
has not been able to

• understand how we will help him using semantic technologies which will positively
  affect his bottom line.
•  it is our goal to make sure that our SEO customer has a basic understanding
  of market-research-driven keyword research.

To impart this knowledge to our present and future customer base alone will save
them allot of time and money, even if they do not comprehend totally how the technology
works.

Incoming Links: Read about Incoming or Backlinks on our website:
what is SEO?

Longevity: We also addressed this SEO rating factor in detail
on our site. But we know that Sites that have been around have seniority. A rating
factor which can be affected positively is to register the accompanying domain for
multiple years and is not very expensive for attaining a the better rating potential.

Buoyancy: of a website rather than seeking at great cost and
time effort, is a great phenomenon that can be achieved by you hiring a ThemeZoom
trained SEO expert who will work with you on all aspects so you don't have to fear
but love the effects of Latent Semantic Indexing.